La Juanita

La Juanita is José Ignacio's wooded, creative neighbor - a barrio of pine and eucalyptus where artists, chefs and younger buyers priced out of the lighthouse village have made their home among artisan bakeries, hidden bistros and design studios. It trades the beach-club glamour for a relaxed, forest-meets-beach bohemian character that has become destination-worthy in its own right. For investors La Juanita is the more approachable luxury entry to the José Ignacio name. Wooded lots and homes sit well below Faro pricing, broadly US$2,500-3,500/m2, while still appreciating 8-11% as overflow demand spills inland. Its growing food-and-design scene supports strong seasonal short lets at 5-7% gross yields. With unrestricted foreign freehold ownership, La Juanita appeals to buyers wanting the prestige postcode and rental upside without the multimillion-dollar beachfront entry ticket.

La Juanita in José Ignacio, Maldonado Department, Uruguay