Centro Histórico

La Serena's Centro Histórico is the architectural soul of the city: the Plaza de Armas, the cathedral, the famed concentration of colonial churches, the Recova market and stone-and-stucco streetscapes mandated to preserve the historic style. It is walkable, atmospheric and the focus of year-round civic and tourist life. For investors the centre combines heritage scarcity with steady rental demand. Apartments and converted heritage units trade around CLP 1.9-2.4 million/m² (USD 2,000-2,500), close to the city's ~USD 2,150/m² average, with gross yields near 4.7-5.2% from a blend of long-term tenants and tourist short-lets. Strict heritage controls cap new supply, supporting resilient values, while constant footfall keeps quality central stock liquid and low-vacancy.

Centro Histórico in La Serena, Coquimbo Region, Chile