Centum City

Busan's master-planned premium district with the world's largest store and riverside family living

Updated June 17, 202613 min read

About Centum City

Centum City is Busan's showcase of modern, planned living. Built on the old Suyeong Airport site, it gathers the Guinness-record Shinsegae department store, the Lotte store, BEXCO, the architecturally striking Busan Cinema Center and the riverside APEC Naru Park into one walkable, amenity-rich district. Clean streets, schools and family attractions make it one of the city's most desirable places to live. For investors, Centum City is a premium, long-hold appreciation play. Prices sit at the top of the Busan market and gross yields are low, around 1.5-2%, so the thesis rests on coastal scarcity and capital growth, where the Haeundae corridor has outperformed at roughly +3-6% a year. The main caveat is Busan's structural population decline, a long-run demand headwind even here, alongside the usual KRW and jeonse considerations under Korea's open foreign-ownership rules.

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Location

Centum City in Busan, Busan Metropolitan City, South Korea

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